From that point, WhatsApp marched to ubiquitous status. WhatsApp incorporated multimedia messaging later in the same year, and was released on Android the following. This was enough for Acton to convince a circle of fellow ex-Yahoo employees to part with $250,000 in seed funding. WhatsApp 2.0 was an instant success, quickly reaching 250,000 active users. WhatsApp was unique at the time, outside of Blackberry’s BBM, in providing a free message service that allowed users to log in with their phone number. Download the guide and start engaging your audience with a fantastic in-app mobile ad experience, including insights on unique formats, optimizing video, and more.
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